Advertising for Good: Pro Bono Campaigns and the Profusion of Causes

Wednesday, April 3, 2019
4:30 PM - 6:00 PM (ET)
CHS CHS 104 Chase Auditorium
Event Type
î ºDistinguished Visitors-Sociology

Distinguished Visitor Iddo Tavory, associate professor of sociology, New York University

Advertising agencies routinely provide pro bono work for not for profits. Centering on the New York agency world of "Madison Avenue," this work--primarily relying on 73 interviews with key players in the industry--traces how managers and workers sustain, preempt and diffuse tensions among different goods in pro bono work. Pro bono, as we unsurprisingly find, is partly about working for a moral good. But it also allows workers to do good creative work, affords managers a safe way to train and retain talent, and affords advertisers with the opportunity to win prestigious awards that propel their careers and the agency's reputation. The book follows the patterned collective act that managers and workers (creatives, planners and account managers) perform in order to align these different goods, and to solve and preempt potential tensions among them. Doing so, the book shows how a central practice of "caring capitalism" works on the ground, as well as pushes forward the conceptualization of the relationship between different organizationally located goods. 

Tea at 4:15 p.m.

Sponsored by the Department of Sociology in conjunction with the Distinguished Visitors Program 

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